Wide Range of Camera hire

The vast range of cameras available in today's market offer photographers an incredible and ever expanding range of features and benefits. Increasing pixel rates that cameras can now produce keeps manufacturers pushing the boundaries with larger sensors and higher definition images.

The latest craze to appear on digital DSLR cameras is the facility to capture video footage, and has opened up the video market to keen photographers who understand the technology behind cameras.

Choosing the best camera hire package for a particular project can be a simple task if you follow some simple rules and we hope the information provided here will help you make an informed decision.

There are three main categories of digital cameras: Compacts, DSLR (digital single lens reflex) and large format cameras. The main area to be covered here is DSLR cameras as compact cameras are very simple in terms of functionality and performance, whilst large format cameras are covered under their own section.

The choice to purchase or take advantage of a camera rental company's fleet of equipment is mainly driven by two factors, these being firstly cost and the second flexibility.

Whilst only the elitist photographer can afford a vast array of kit to cover most requirements, you can be sure that there are occasions where renting equipment would be beneficial and give the slight edge over making do with equipment not optimized for the project in hand.

Important projects may also require the use of backup equipment which can be covered cost effectively without the headache and cost of owning duplicate equipment. After all, most photographers would prefer to invest in the latest kit and not on back up equipment which will see hardly any use. In these situations camera rental offers unbeatable flexibility and massive cost advantages.

You will find all Canon and Nikon camera bodies widely available along with all the relevant accessories which should cover any requirements you have.

Well that depends on your needs and skill level, however all DSLR cameras can be switched to perform all functions on auto, so don't be put of by the more expensive complicated looking cameras as these will still give fantastic results to the novice with very little practical experience.

Generally the more expensive the camera the more mega pixels it can capture and the larger the sensor in the camera will be. You will find that even entry level cameras now offer very high resolution and detail that will produce professional results, with higher end models offering additional features like burst mode, enabling the quick taking of successive shots, great for fast moving sports or fashion shoots.

Canon digital SLR cameras have the benefit of taking all the Canon range of lenses. This in comparison to Nikon, which can be a little confusing with lenses and camera bodies sometimes being incompatible. Therefore you will need to ensure that the lens and camera are compatible before making a decision.

You will find below a list of recommendations for different types of cameras best suited for your skill levels or requirements this should help you make an easy decision on the type of camera to hire.

Camerent stock a complete range of camera rental packages. You can hire any current Canon, Nikon or Hassleblad cameras from Camerent including most current lenses, along with a hand picked range of accessories, tailored to ensure you get the most from your camera hire.

Focal Length - The focal length is specified in millimetres and is determined by the lens you are using. It is a way of describing the magnification of the lens and is normal practice to use 50mm as the standard for an actual size shot for example x1 and therefore 100mm would equate to 2x magnification and 600mm would be the equivalent to 12x magnification, so in simple terms divide the mm by 50 and this will give you the magnification.

Aperture - The aperture determines how wide the shutter opens and how much light is allowed to enter the camera. A high aperture lets in more light and a lower aperture less light, the results when using a high aperture result in a bright picture as apposed to a lower aperture with a dark picture. The aperture also has an effect on the depth of field, which is covered in more detail below.

Depth Of Field - Depth of field is used to describe how much of your picture will be in focus. A narrow depth of field will result in the subject you are focusing on being very clear with a very blurry background, whilst using a wide depth of field will result in both near and far subjects being in focus. The depth of field is controlled by the aperture as above with a larger aperture (lower F stop) resulting in a narrow depth of field and a lower aperture (greater F stop) giving a wider depth of field.

White Balance - The white balance can easily be set and adjusted on DSLR cameras and is set to give a reference point to colours. We see light made up from three primary colours, those being red green and blue, however the white point will have a big influence on how we see these colours. Sometimes referred to as RGB, to give correct colour reference the white balance needs to be set dependent on the lighting conditions, however setting the white balance can easily be reset in most photo editing software you will find this much easier to do when shooting RAW on your camera hire equipment.

Exposure - Exposure determines the brightness you will capture in a shoot. If the picture is over exposed it will contain to much light which results in colours being washed out or in sever cases your pictures will resemble ghost like images, under exposure will result in a dark image again in severe over exposure a black screen. The exposure is set by a combination of the shutter speed, ISO, and aperture, one point worth noting is that under exposure can be corrected by lightening the image in editing software, overexposure will result in loss of detail that can not be corrected by darkening, therefore underexposure is better than overexposure.

Recommended camera rental packages: